1. Early Life and Background
Ayumu Hirano's early life in Murakami, Niigata, a snowy coastal city in Japan, laid the foundation for his illustrious career in action sports. His family played a crucial role in his introduction to snowboarding and skateboarding, shaping his path from a young age.
1.1. Family and Childhood
Born on November 29, 1998, Ayumu was given a name that holds significant meaning: 歩夢Japanese (Ayumu), which combines 歩Japanese (walk) and 夢Japanese (dream), symbolizing his mother's wish for him to pursue his dreams with joy and perseverance. His father, Hidenori, was a surfer who eventually opened a surf shop and built the Nihonkai Skate Park in Murakami, their hometown. Although his father initially hoped Ayumu would become a surfer, Ayumu was more drawn to skateboarding, following in the footsteps of his older brother, Eiju. He began skateboarding at the age of four and picked up snowboarding just six months later, recalling that it felt natural to him from such a young age. He was part of the skateboarding team e-Yume Kids (meaning "great dream kids") at Nihonkai Skate Park and actively participated in competitions.
1.2. Education
Hirano attended Murakami Minami Elementary School and Murakami Daiichi Junior High School. He later enrolled in the Athlete Course at Kaishi Kokusai High School in April 2014. In April 2017, he entered the Department of Sport Sciences at Nihon University, from which he graduated in March 2021.
1.3. Introduction to Snowboarding and Skateboarding
Hirano's passion for action sports began early, influenced by his family environment. After starting skateboarding at age four, he quickly transitioned to snowboarding. Due to the lack of a standard halfpipe near his hometown, his father frequently drove him to Yokone Ski Resort in Oguni, Yamagata, which housed Japan's first official permanent halfpipe. However, this halfpipe was 13 ft (4 m) narrower than the world standard. His talent was recognized early, leading to a sponsorship deal with Burton Snowboards when he was a fourth-grader. During his elementary school years, he also honed his skills at Aizu Kogen Nango Ski Resort in Minamiaizu, Fukushima, which was considered a "halfpipe sanctuary."
2. Career
Ayumu Hirano's career is marked by a series of significant achievements in both snowboarding and skateboarding, including multiple Olympic medals and pioneering new techniques.
2.1. Early Achievements and Rise to Prominence
Hirano's international snowboarding career began to soar in March 2011, when, at just 12 years old and still in sixth grade, he won the Burton US Junior Open. Although too young to officially enter the open division, he notably "poached" runs between rounds, impressing the audience with his skills. His mentor, Kazuhiro Kokubo, won gold in the open division of the same event that year, while his brother Eiju placed seventh.
In 2012, at the age of 13, he was invited to the Burton High Fives in New Zealand, an open event where he secured a gold medal. The following year, in January 2013, he was invited to compete in the Winter X Games in Aspen, Colorado, one of snowboarding's most prestigious non-Olympic events. There, he earned a silver medal in the halfpipe, finishing behind Shaun White. White himself remarked on Hirano's exceptional talent, stating, "The Japanese rider who got second is 14 years old. It's amazing!" Hirano continued his success in 2013 with a first-place finish at the Burton European Open, a second-place finish at the Burton US Open (again behind Shaun White), and a third place at the Oakley Arctic Challenge. These consistent performances led him to become the 2012/2013 Halfpipe World Tour Champion, making him the youngest rider ever to achieve this title. He also secured his first FIS Snowboard World Cup victory in New Zealand the same year.
2.2. Olympic Snowboarding Career
Ayumu Hirano has achieved remarkable success in the Winter Olympics, consistently medaling in the halfpipe event across three consecutive games.
2.2.1. 2014 Sochi Winter Olympics
At the 2014 Winter Olympics in Sochi, Russia, Hirano, at the age of 15 years and 74 days, delivered an impressive performance in the halfpipe final. He scored 90.75 points in his first run and improved to 93.50 points in his second run, securing a silver medal. This made him the youngest Japanese medalist in Winter Olympic history and, along with Taku Hiraoka (who won bronze in the same event), marked Japan's first-ever Olympic medals in snowboarding. His achievement was further recognized by Guinness World Records as the youngest Olympic medalist in snowboarding.
2.2.2. 2018 Pyeongchang Winter Olympics
Hirano continued his Olympic success at the 2018 Winter Olympics in Pyeongchang, South Korea. In the halfpipe final on February 14, he landed a double cork 1440 in his second run, scoring 95.25 points and temporarily taking the lead. However, Shaun White of the United States, in his final run, scored 97.75 points, ultimately winning the gold. Hirano secured his second consecutive Olympic silver medal, with Scotty James of Australia taking the bronze.
2.2.3. 2022 Beijing Winter Olympics
The 2022 Winter Olympics in Beijing, China, saw Ayumu Hirano achieve his long-awaited gold medal in the snowboard halfpipe. In a historic moment, he landed the triple cork 1440, a highly challenging and dangerous trick that had never been successfully performed in Olympic competition.
His second run, which included this unprecedented trick, controversially received a score of 91.75 points, placing him second. This scoring sparked widespread outrage on social media, with many believing he had been "robbed" of a higher score and even accusations of racism directed at one of the judges. Despite the controversy and the pressure, Hirano confidently executed another flawless run, again landing the triple cork, in his third and final attempt. This time, under intense public scrutiny of the judges, he scored 96.00 points, securing the gold medal. This victory made him the first Japanese athlete to win a gold medal in snowboarding at the Winter Olympics and the first Japanese athlete to win medals in three consecutive Winter Games.

2.3. Skateboarding Career
Beyond snowboarding, Ayumu Hirano has also made a name for himself in professional skateboarding. In November 2018, he announced his intention to compete in skateboarding, which was to debut as a new sport at the 2020 Summer Olympics in Tokyo. Despite the Tokyo Olympics being postponed by a year, which compressed the training schedule for both snowboarding and skateboarding, Hirano secured a spot in the men's park skateboarding event through a host nation quota after placing as the top Japanese athlete in an international competition in May 2021.
At the 2020 Tokyo Olympics on August 5, 2021, he competed in the men's park event, finishing 14th and not advancing past the preliminary round. Despite this, he became only the fifth Japanese athlete to compete in both the Summer and Winter Olympic Games. Notably, he was also one of only two athletes, along with Jaqueline Mourão, to participate in all three consecutive Olympic Games held in East Asia between 2018 and 2022 (Pyeongchang 2018, Tokyo 2020, Beijing 2022).
2.4. X Games and Other Major Competition Records
Hirano has a formidable record in various major international competitions outside the Olympics. He claimed gold at the 2016 Winter X Games in Oslo in the SuperPipe event. In January 2018, he made history at the X Games Aspen by landing the first-ever back-to-back double cork 1440s in halfpipe history, securing another gold medal. He earned a silver medal at the 2022 X Games Aspen.
He has also performed consistently well in the Burton Global Open Series, winning gold at the 2013 European Open and the 2018 US Open, and silver at the 2013 US Open and 2015 European Open, along with a bronze at the 2015 US Open. In the FIS Snowboard World Cup series, he achieved overall season victory in the halfpipe in the 2021-2022 season, securing back-to-back wins in January 2022 leading up to the Beijing Olympics. In 2016, he won the LAAX Open.
2.5. Pioneering Techniques and Records
Ayumu Hirano is renowned for pushing the boundaries of snowboarding with pioneering techniques and setting multiple significant records.
His most notable innovation is the triple cork 1440, a trick involving three inverted rotations and four horizontal spins. He first successfully landed this trick in a halfpipe competition at the 2021 Dew Tour at Copper Mountain. He then brought this unprecedented maneuver to the Olympic stage at the 2022 Beijing Winter Olympics, landing it successfully in both his second and third runs, ultimately earning him the gold medal. This marked a monumental advancement in halfpipe snowboarding.
Beyond the triple cork, Hirano has set several impressive records:
- He became the youngest medalist in X Games history at the age of 14, winning silver in the superpipe at the 2013 Winter X Games XVII.
- He was the youngest rider to achieve the TTR World Snowboard Tour Halfpipe Champion title in the 2012/2013 season.
- At the 2014 Sochi Winter Olympics, he became the youngest Japanese athlete to win a medal in the Winter Olympics at 15 years and 74 days, a feat recognized by Guinness World Records.
- He is the first Japanese snowboarder to win an Olympic gold medal.
- He is the first Japanese athlete to win Olympic medals in three consecutive Winter Games (silver in 2014 and 2018, gold in 2022).
2.6. Setbacks and Resilience
Hirano's career has also seen its share of challenges, including injuries and temporary suspensions. In the 2016-2017 season, he was forced to temporarily suspend his activities due to an investigation by a third-party committee into alleged minor drinking among underage athletes, though Hirano himself denied involvement. This period, however, did not deter him. In March 2017, he suffered a severe injury at the US Open, damaging the medial collateral ligament in his left knee and severely bruising his abdomen, which affected his liver. Despite these significant physical setbacks, Hirano demonstrated remarkable resilience, returning to peak performance and continuing his medal-winning streak.
3. Influences and Mentors
Ayumu Hirano's development and success as an athlete have been profoundly influenced by several key individuals, including his family and respected coaches. His father, Hidenori, instills a foundational motto: "Personality comes first. The most essential is the most important," guiding both his parenting and the management of his kids' skateboarding team.
Beyond his parents, Kazuhiro Kokubo, a Japanese two-time US Open winner in the halfpipe, has served as a significant mentor to Hirano since 2011. Hirano credits Kokubo and Carl Harris with transforming his training environment after his first visit to the United States. Meeting them facilitated his participation in the Mt. Hood summer camp and competitions in New Zealand, providing him with experience in diverse halfpipes and exposure to leading riders. This broadened his understanding of "world-class" standards and helped him identify areas for improvement. Kokubo was formally appointed as the official technical coach for the Japanese national snowboarder team in 2013 to support their 2012-2013 season.
Other coaches who have contributed to Hirano's training include Ben Boyd and Elijah Teter, associated with the Ski & Snowboard Club Vail.
4. Personal Life
Ayumu Hirano comes from a family deeply involved in snowboarding. His older brother is Eiju Hirano, and his younger brother, Kaishu Hirano, is also a prominent snowboarder, creating a notable sibling trio in the sport.
On March 19, 2024, Ayumu Hirano announced his marriage.
5. Awards and Honors
Ayumu Hirano has received numerous awards and honors throughout his distinguished career, recognizing his exceptional achievements and contributions to sports.
- Niigata Prefectural Citizen's Honor Award
- Niigata Prefectural Citizen's Honor Award Special Prize
- Sports Special Honor Award
- Niigata Nippo Sports Special Honor Award
- Best Karaagenist (2014 Athlete Division) by the Japan Karaage Association
- Purple Ribbon Medal (2022)
6. Media Appearances and Commercial Activities
Ayumu Hirano's prominence as an athlete has led to various media appearances and commercial engagements.
6.1. Television Appearances
He has been featured in several television programs, including:
- Athlete's Soul (January 20, 2018, NHK BS1)
- Close-up Gendai+ (February 7, 2018, NHK General TV)
6.2. Commercials
Hirano has also appeared in advertising campaigns for major brands:
- Uniqlo**: 21FW Life and Wear: On Earth and in Space (October 2021 onwards), co-starring with Haruka Ayase.
- TOKIO INKARAMI** (Ifing Co., Ltd.): Top Athletes (July 2022 onwards), co-starring with Miho Takagi and featuring Hikaru Mori and a parkour team.
7. Legacy and Evaluation
Ayumu Hirano has left an indelible mark on both snowboarding and skateboarding, establishing himself as a transformative figure in action sports. His pioneering spirit is evident in his relentless pursuit of new tricks, most notably the triple cork 1440, which redefined the limits of halfpipe snowboarding. By consistently pushing technical boundaries and achieving multiple Olympic medals across consecutive games, including Japan's first Olympic snowboarding gold, he has elevated the sport's profile globally and inspired a new generation of athletes.
His unique achievement of competing in both the Winter and Summer Olympics as a multi-sport athlete further underscores his extraordinary talent and dedication. Hirano's resilience in overcoming injuries and other setbacks demonstrates a powerful commitment to his craft. He is not only celebrated for his competitive success but also for his impact on the culture of action sports, bridging the worlds of snowboarding and skateboarding and showcasing the transferable skills between them. His legacy is one of innovation, perseverance, and groundbreaking achievement, solidifying his position as one of Japan's most iconic and influential athletes.