1. Overview
Erika Sawajiri (沢尻 エリカSawajiri ErikaJapanese, born April 8, 1986) is a Japanese actress, singer, and model. She began her career as a junior model in 1997, and by 2002, she transitioned into acting, starring in notable films such as Break Through! and Shinobi: Heart Under Blade, as well as the television drama 1 Litre of Tears. Her performances earned her several newcomer acting awards. Sawajiri also launched a successful music career, initially under the alias Kaoru Amane for the 2006 TV drama Taiyō no Uta, with her debut song, "Taiyō no Uta", achieving sales of over 488,000 copies. She later released solo music under the name ERIKA.
Sawajiri's career has been marked by periods of hiatus due to public controversies and legal issues. In 2007, her public image was significantly impacted by controversial statements made during a film premiere, leading to a temporary withdrawal from acting. She made a comeback to acting in 2010 and received a Best Leading Actress nomination at the 36th Japan Academy Film Prize for her role in Helter Skelter. However, in November 2019, she was arrested for drug possession, leading to a legal trial and a suspended prison sentence. During the trial, she expressed no plans to continue her career, and her contract with Avex was terminated. After a second hiatus, Sawajiri is scheduled to resume her activities on stage in a New National Theatre Tokyo production of A Streetcar Named Desire in 2024.
2. Early Life
Erika Sawajiri's early life was marked by a diverse family background and significant personal losses that shaped her formative years.
2.1. Childhood and Education
Erika Sawajiri was born in Nerima, Tokyo, Japan, on April 8, 1986. Standing at 161 cm with a blood type A, she is the youngest of three children. She engaged in various activities, including horseback riding, dancing, and piano lessons. Her father, a horse owner, owned 16 racehorses, including エドノコバンEdonokobanJapanese, which provided her with ample opportunities to engage in horseback riding from a young age. This fostered her talent for equestrianism. She began her entertainment career as a model in 1997, when she was in the sixth grade of elementary school. She later attended Hinode High School (now Meguro Nihon University Junior and Senior High School) but dropped out.
2.2. Family Background
Sawajiri comes from a multicultural background; her father was Japanese, and her mother is Algerian Kabyle who was raised in France. Her name, Erika, was inspired by the Erica genus of the heath family. For a period, her name was transliterated as 繪里香HuìlǐxiāngChinese in Chinese-speaking regions, but in 2007, she expressed a desire for a more dignified representation, preferring 英龍華YīnglónghuáChinese, deeming the previous translation "too cute."
Her childhood, though initially affluent due to her father's horse-owning business, was struck by tragedy. Her father disappeared from home when she was nine years old and returned when she was in her third year of junior high school, only to die from cancer that same year. Shortly after, her second eldest brother died in a traffic accident when she was in her first year of high school. Her eldest brother is a former actor. Her mother managed a Mediterranean restaurant, where Sawajiri occasionally helped, though the restaurant has since closed. Sawajiri describes her bond with her family as an unbreakable, strong connection that transcends the word "precious." After filming dramas or movies, she often takes family trips, such as a trip to Okinawa Prefecture after filming Taiyō no Uta.
3. Career
Erika Sawajiri's career journey reflects a diverse trajectory spanning modeling, acting, and music, marked by periods of significant success, professional changes, and temporary withdrawals.
3.1. Debut and Early Career
Sawajiri began her career in the entertainment industry in 1997, during her sixth year of elementary school, after successfully passing an audition for Stardust Promotion. Her first professional engagement was as a model for the prize page of the shōjo manga magazine Ribon. She quickly gained recognition and became a model for junior fashion magazines like Cutie and Nicola. In 2001, she won the grand prize for the "Seikore" contest and became a regular on the BS news program Harajuku Launchers.
In 2002, Sawajiri was selected as one of Fuji TV's Visual Queens of the Year. That same year, she expanded her modeling career into gravure idolry and made her film debut in Mondai no nai Watashitachi. She also made regular appearances on NTV's variety show The Yoru mo Hit Parade from April to June 2002, and on CX's news program Chou VIP Fortune no Tobira from mid-June to late August. In November, she was featured on CBC's variety show Bijou Dokyuu and TBS's show B-1.
3.2. Acting Career
Sawajiri's acting career began in 2003 with her debut in the TBS television drama Hotman. Her breakthrough came in 2005 with her role as Lee Kyung-ja in the film Break Through! (also known as Pacchigi!), which garnered critical acclaim and earned her numerous awards for Best Newcomer. She described Break Through! as "not just a film, but the best textbook for conveying such facts," emphasizing the personal and professional growth she gained from the experience.
Later in 2005, she took on her first lead role in a television drama, portraying Aya Ikeuchi, a girl battling spinocerebellar degeneration, in Fuji TV's 1 Litre of Tears. Her performance was highly praised, contributing to the drama's immense popularity, with its final episode achieving over 20% viewership ratings. This role further cemented her status as a rising star, earning her the Élan d'Or Awards Newcomer of the Year award and the 43rd Golden Arrow Award for Newcomer in 2006.
In 2012, after a period of hiatus, Sawajiri made a highly anticipated return to acting with the lead role of Ririko in the film Helter Skelter. Her immersive portrayal was lauded by director Mika Ninagawa, who stated that "she was Ririko herself on set." The film was a commercial success, grossing over 2.00 B JPY and releasing in various Asian countries. Her performance also earned her a nomination for Best Leading Actress at the 36th Japan Academy Film Prize.
Sawajiri continued to take on significant roles, including her first lead role in a prime-time television drama in eight years with First Class (Fuji TV) in April 2014, which achieved high ratings despite its late-night slot. A sequel, First Class 2, was broadcast just three months later, marking the fastest sequel in Fuji TV history. In April 2015, she made her debut in a Getsuku drama as the heroine in Yōkoso, Wagaya e. In January 2016, she starred in her first historical drama, Ōoku (Fuji TV), playing dual lead roles. In August of the same year, her performance as the heroine in the 24-Hour Television special drama Moumoku no Yoshinori-sensei: Hikari wo Ushinatte Kokoro ga Mieta achieved a 20.5% viewership rating. From October 2016 to October 2018, she served as the regular MC for the NHK BS Premium documentary Another Stories: Unmei no Bunkiten.
3.3. Music Career
Sawajiri ventured into music in 2006 under the name "Kaoru Amane," her character's name from the TV adaptation of A Song to the Sun (Taiyō no Uta). Her debut single, "Taiyō no Uta," quickly topped the Oricon charts for two consecutive weeks and became a massive hit, selling over 480,000 copies and becoming the first debut single by a female artist to remain in the top 3 for five consecutive weeks.
On July 16, 2007, she released her debut solo single, "Free," under the name "ERIKA." This single also immediately ranked number one on the Oricon Charts on its first day. "Free" was certified Platinum for 250,000 cellphone downloads, while "Taiyō no Uta" achieved Triple Platinum for 750,000 cellphone downloads. Oricon noted that she was the only artist in 39 years to have her first two singles reach number one since Hiroko Yakushimaru in 1983. Her second single under the ERIKA alias, "Destination Nowhere," was released on November 28, 2007, reaching number 7 on the Oricon charts. In May 2010, she released the digital-only single "Treasure" under the name "ERIKA × STUDIO APARTMENT."
3.4. Hiatuses and Returns
Sawajiri's career has been punctuated by significant hiatuses, often following personal issues or controversies. Her first major hiatus began in late 2007 after the "Betsu ni" incident, during which she withdrew from public appearances, including the 12th Busan International Film Festival. Her contract with Stardust Promotion was terminated on September 30, 2009, effectively pausing her entertainment activities until spring 2010.
In March 2010, it was reported that Sawajiri would resume her entertainment career, establishing her own agency, "El Extraterrestre" (Spanish for "alien"), in Spain and planning to base her activities in Madrid. She signed a business partnership agreement with Avex Management Inc. on April 1, 2011, marking her official return to the Japanese entertainment scene. Her acting comeback was with the BeeTV drama L et M: Watashi ga Anata o Ai suru Riyu in February 2012, followed by her lead role in Helter Skelter.
Her career faced another major disruption in November 2019 following her arrest for drug possession. This led to her removal from the 2020 Taiga drama Kirin ga Kuru, where she was replaced by Haruna Kawaguchi. In January 2020, during her trial, Sawajiri stated she had no plans to continue her career, and Avex ended her contract in February 2020. Despite these pronouncements, in November 2023, it was announced that Sawajiri would make her stage debut in a New National Theatre Tokyo production of A Streetcar Named Desire in February 2024, marking her return to entertainment after a four-year hiatus.
4. Personal Life
Erika Sawajiri's personal life has often intersected with her public image, particularly through her marriage and subsequent divorce.
4.1. Marriage and Divorce
Erika Sawajiri's relationship with media creator Tsuyoshi Takashiro began as early as October 2007. In March 2008, after nearly three months in London with Takashiro, she returned to Japan. During her time in London, she attended a language school and reportedly became fluent enough in English for ordinary conversation.
On January 7, 2009, Sawajiri and Takashiro registered their marriage. They held their wedding ceremony at Meiji Jingu in Yoyogi on January 20, followed by a wedding reception party on Hawaii Island on January 25. However, their marriage was short-lived. Sawajiri announced her intention to divorce on April 27, 2010, and the divorce was officially finalized on December 26, 2013. A press conference on December 28, 2013, confirmed their divorce, with Sawajiri stating she aimed for "a fresh start" in her career the following year. She is a smoker; although she attempted to quit after her marriage to Tsuyoshi Takashiro in 2009, she reportedly resumed smoking in 2010.
5. Controversies and Legal Issues
Erika Sawajiri's career has been significantly impacted by two major public controversies and legal troubles: the "Betsu ni" incident and her drug arrest.
5.1. "Betsu ni" Incident
The "Betsu ni" incident refers to a highly publicized event on September 29, 2007, during the premiere of her starring film, Closed Note, at Toho Cinemas Nichigeki in Yūrakuchō, Tokyo. Sawajiri, appearing sullen and displeased with the film, maintained a defiant posture with her arms crossed throughout the stage greeting. When asked by the host, Miki Tominaga, about memorable scenes from the film, she tersely responded, "Not particularly." When asked about an episode where she baked cookies for the film set, she simply replied, 別にBetsu niJapanese ("None, really" or "Whatever").
Her behavior was widely criticized by the Japanese media and public for disrespecting her co-stars and the film's staff. On October 2, she posted an apology on her official website. On October 4, during an exclusive two-hour interview on TV Asahi's Super Morning program, she tearfully apologized, stating, "My actions that day destroyed everything." She also denied rumors of being suspended by her management. However, in a September 2010 interview with CNNGo, Sawajiri expressed regret for apologizing, claiming her management had pressured her to do so against her will.
The incident, coupled with her relationship with Tsuyoshi Takashiro, severely damaged her public image. The phrase 別にBetsu niJapanese became a viral phenomenon. This negative reception led to her withdrawal from the Busan International Film Festival and an abrupt hiatus from her acting career. Stardust Promotion eventually terminated her contract in 2009. The phrase's notoriety even led to Sawajiri parodying herself in a Snickers commercial in 2011. In a 2019 interview on Bokura no Jidai, Sawajiri reflected on the period, stating, "I was really busy around 20 years old. Back then, I was faking it. There was this 'Erika Sawajiri image' that I felt I had to maintain, which was a lie, and it eventually crushed me." She acknowledged the intense public backlash she received.
5.2. Drug Arrest and Trial
On November 16, 2019, Erika Sawajiri was arrested by the Tokyo Metropolitan Police Department's Organized Crime Control Division 5 on suspicion of possessing synthetic drug MDMA capsules at her home. She reportedly admitted to using MDMA and other illegal drugs, including marijuana, LSD, and cocaine, for the past 10 years, since she was 19 years old.
On December 6, she was indicted on charges of violating the Narcotics and Psychotropics Control Act and was released on bail after paying 5.00 M JPY. Her first public trial was held on January 31, 2020, at the Tokyo District Court, where she pleaded guilty to the charges. The prosecution sought a sentence of 18 months in prison, while the defense requested a suspended sentence. The trial concluded on the same day.
On February 6, 2020, the Tokyo District Court sentenced her to 18 months in prison, suspended for three years. The verdict became final on February 21, as neither the prosecution nor the defense appealed. As a consequence of the arrest and trial, Sawajiri's entertainment activities were effectively halted. She was removed from her role as Kichō (Nōhime) in the 2020 Taiga drama Kirin ga Kuru, with Haruna Kawaguchi replacing her. Although 10 episodes featuring Sawajiri had already been filmed, NHK decided to reshoot her scenes. In February 2020, Avex, her management agency, terminated their contract with her. During her initial court appearance, Sawajiri stated that she had no plans to resume her acting career.
5.3. Public Relations and the 6-Point Pledge
Following her controversies, Sawajiri's personal agency, "El Extraterrestre," issued a "6-point pledge" to the media, outlining conditions for reporting on her. This pledge stipulated that information and statements should be conveyed accurately without distortion or misunderstanding, and that unverified rumors should not be published. It also prohibited unilateral, humiliating, or disparaging language, and required that information concerning her private life or privacy not be disclosed without permission. Furthermore, it demanded corrections for inaccurate or harmful information and forbade the unauthorized publication of images or videos related to her private life.
The pledge garnered significant attention and mixed reactions. Journalist Toshinao Sasaki expressed surprise on Twitter, stating, "This is an extremely honest pledge. Why can't they sign it?" Yoichi Wada, president of Square Enix, also reacted with astonishment, commenting, "It's amazing that they can't sign this."
6. Resumption of Activities and Future Plans
Despite her earlier statements about not continuing her career after the drug conviction, Erika Sawajiri has announced her return to the entertainment industry. She is scheduled to make her stage debut in February 2024, starring as Blanche DuBois in a production of Tennessee Williams' A Streetcar Named Desire at the New National Theatre Tokyo. This marks her first major public activity in approximately four years since her arrest. She also made a guest appearance on Masato Matsuura's YouTube channel in August 2023, drawing attention.
7. Works
Erika Sawajiri has an extensive filmography and discography spanning various media.
7.1. Films
Year | Title | Role | Production Company |
---|---|---|---|
2004 | Mondai no nai Watashitachi | Maki Shintani | Legend Pictures |
2005 | Break Through! (Pacchigi!) | Lee Kyung-ja (Heroine) | Cine Quanon / Asmik Ace |
Ashurajō no Hitomi | Yachi | Shochiku | |
Shinobi: Heart Under Blade | Hotarubi | Shochiku | |
2006 | Mamiya Kyodai | Naomi Honma (Heroine) | Asmik Ace |
Sugar & Spice | Noriko Watanabe (Lead with Yūya Yagira) | Toho | |
Ghost Train (Otoshimono) | Nana Kimura | Shochiku | |
The Angel's Egg | Natsuki Saito (Heroine) | Shochiku | |
Tegami | Yumiko Iraishi (Lead with Takayuki Yamada and Tetsuji Tamayama) | Gaga Communications | |
2007 | Closed Note | Kae Horii | Toho |
2012 | Helter Skelter | Ririko | Cine Bazar / Asmik Ace |
2015 | Shinjuku Swan | Ageha (Heroine) | Sony Pictures Entertainment |
2018 | Impossibility Defense | Tomoko Tada (Lead with Tori Matsuzaka) | Showgate |
The Cat In His Arms | Saori Oishi | Kino Films | |
Eating Women | Keiko Komugita | Toei | |
Million Dollar Man | Towako Yasuda | Toho | |
2019 | No Longer Human | Shizuko Ōta (Heroine) | Shochiku |
7.2. Television Dramas
Year | Title | Role | Network |
---|---|---|---|
2003 | NorthPoint Friends | Mami Iwasa | Hokkaido Cultural Broadcasting |
Hotman | Satsuki Akikawa | TBS | |
Hitonatsu no Papa e | Satsuki | TBS | |
2004 | Sakura Saku made | Naoko Hayashi | MBS |
Fuyuzora ni Tsuki wa Kagayaku | Fuji TV | ||
Cheers: Tenko e no Oenka | Yukari Akikawa | NTV | |
Mumei | TBS | ||
2005 | Aikurushii | Honoka Kizaki | TBS |
The Winds of God (Zero no Kanata e) | Misaki Ohara (Heroine) | TV Asahi | |
1 Litre of Tears | Aya Ikeuchi | Fuji TV | |
2006 | Taiyō no Uta | Kaoru Amane | TBS |
Tenshi no Hashigo | Natsuki Saito | TV Asahi | |
2007 | 1 Litre of Tears Special Episode ~Memories~ | Aya Ikeuchi | Fuji TV |
2012 | L et M: Watashi ga Anata o Ai suru Riyu | Eru and Emu (dual roles) | BeeTV |
Akujo ni Tsuite | Tomikoji Kimiko / Suzuki Kimiko | TBS | |
2013 | Tokeiya no Musume | Ryo Miyahara | TBS |
2014 | First Class | Chinami Yoshinari | Fuji TV |
First Class 2 | Chinami Yoshinari | Fuji TV | |
2015 | Yōkoso, Wagaya e | Asuka Kandori (Heroine) | Fuji TV |
2016 | Ōoku Part 1: "Sai Kyō no Onna" | Omiyo | Fuji TV |
Ōoku Part 2: "Higeki no Shimai" | Ume | Fuji TV | |
Moumoku no Yoshinori-sensei: Hikari wo Ushinatte Kokoro ga Mieta | Mayumi Arai (Heroine) | NTV | |
2017 | Haha ni Naru | Yui Kashiwazaki | NTV |
2018 | The Vultures (Hagetaka) | Takako Matsudaira (Heroine) | TV Asahi |
2019 | Shiroi Kyotō | Keiko Hanamori (Heroine) | TV Asahi |
7.3. Other Appearances
Erika Sawajiri has appeared in a variety of other media, showcasing her versatility beyond film and television.
- Web Dramas & Films
- Like A Rolling Stone (web-exclusive film for XYLISH campaign)
- TREEHOUSE (2013) - Film actress role
- Impossibility Defense (2017-2018, dTV) - Tomoko Tada (Heroine)
- Stage
- A Streetcar Named Desire (2024) - Blanche DuBois (Lead)
- Variety Shows
- Harajuku Ronchazu (2001, BS Asahi)
- The Yoru mo Hit Parade (2002, Nippon Television)
- Chou VIP Fortune no Tobira (2002, Fuji TV)
- B-1 (2002-2003, TBS)
- Aidoru wa (2003-2004, Fuji TV TWO)
- Mecha x2 Ikederu! (Unknown broadcasting company)
- Another Stories: Unmei no Bunkiten (October 2016 - October 2018, NHK BS Premium) - MC
- Music Videos
- Zeebra - "BIG BIG MONEY feat. HIRO" (2003)
- Kishidan - "Secret Love Story" (2003)
- Rip Slyme - "Hey! Brother" (2005) (From Mamiya Kyodai film footage)
- Kaoru Amane - "Taiyō no Uta" (2006) (Theme song of Midnight Sun)
- Kaoru Amane - "Stay With Me" (2006) (Insert song of Midnight Sun)
- Miliyah Kato - "I Will" (2006) (Theme song of Otoshimono)
- SunSet Swish - "Kimi ga Iru kara" (2006) (Theme song of Tenshi no Tamago)
- Hitomi Takahashi - "Komorebi" (2006) (Theme song of Tegami)
- Yui - "Love & Truth" (2007) (Theme song of Closed Note)
- Ohashi Trio - "MAGIC" (2013) (From TREEHOUSE film footage)
- Radio
- @llnightnippon.com (September 13, 2002, Nippon Broadcasting System) - Personality
- Erika Sawajiri REAL ERIKA (January - June 2007, NACK5) - Personality
- Exhibitions
- "100 ERIKAS" by Noriyuki Tanaka at SPACE FOR YOUR FUTURE 2007 - Art and Design Gene Recombination (October 27, 2007 - January 20, 2008, Museum of Contemporary Art Tokyo)
- "100 ERIKAS" at Ars Electronica 2009 - HUMAN NATURE permanent exhibition
8. Discography
Erika Sawajiri's musical releases span singles under different aliases.
8.1. Singles
Title | Year | Peak chart positions (JPN) | Sales | Album | Alias |
---|---|---|---|---|---|
"Taiyō no Uta" | 2006 | 1 | 488,000+ | Non-album single | Kaoru Amane |
"Free" | 2007 | 1 | 119,817+ | Non-album single | ERIKA |
"Destination Nowhere" | 7 | 43,209+ | Non-album single | ERIKA | |
"Treasure" | 2010 | - | (Limited free digital distribution) | Non-album single | ERIKA × STUDIO APARTMENT |
8.2. Soundtrack appearances
Title | Year | Peak chart positions (JPN) | Sales | Album | Alias |
---|---|---|---|---|---|
"Taiyō no Uta" | 2006 | 1 | 488,000+ | Non-album single | Kaoru Amane |
8.3. Other Participations
- "Ashita Waratte Irareru You Ni" (明日笑っていられるようにJapanese, "So That I Can Laugh Tomorrow") (April 2014) - with Tokyo Prince and Precious Friends
9. Publications
Erika Sawajiri has released several photo books and been featured in related publications.
- Photo Books
- P-chu! (December 1, 2002, Wani Books)
- Erika (April 17, 2004, Gakken Holdings)
- ERIKA 2007 (August 29, 2007, SDP)
- Bijo Saishuu Asami Kiyokawa Catch the Girl (December 15, 2007, INFAS Publications)
- 100+1 ERIKAS (July 2, 2010, Asahi Shuppansha)
- Related Books
- Sugar & Spice Fūmi Zekka VISUAL BOOK (August 24, 2006, SDP)
- Enjoy Movie: Film "Closed Note" Special Feature (August 23, 2006, SDP)
- DVDs (Image and Documentaries)
- Fuji TV Visual Queen of the Year '02 (2002, Pony Canyon)
- Ca va? (2002, Wani Books)
- D-Splash! (2003, King Records)
- Erica (2003, Gakken Holdings)
- COLOR (2005, For-side.com)
- Closed Note MUSIC MOVIE with YUI (2007, Sony Music Records)
10. Commercials and Endorsements
Erika Sawajiri has been a prominent figure in numerous television commercials and advertising campaigns throughout her career.
- Japan Horticultural Agricultural Cooperative Association ("Mikan" commercial) (2004)
- NTT East (Flet's Phone commercials) (2005)
- Japan First Securities (2005)
- Yamahisa (2005)
- Sony Music Entertainment Japan (K's "Beyond the Sea" album) (2006)
- ANA ("LIVE/China/ANA") (2006)
- Kanebo (2006-2009)
- Kanebo Cosmet SALA (2006-2008)
- Kanebo Cosmetics COFFRET D'OR (2007-2009)
- Meiji Seika (2006-2007)
- Xylish (2006-2007)
- Meiji Chocolate "Handmade Chocolate Recipe 'Stand Up, Joshi!!'" Valentine's Campaign (2007)
- Fran Aromatière (2007)
- Sony Ericsson (W51S, W52S, W53S models) (2007)
- Pepsi (Pepsi NEX ZERO) (2007)
- Subaru (2007)
- Takano Yuri Beauty Clinic (esthetic salon) (2010-2011)
- Schwarzkopf & Henkel syoss (2010-2011)
- Snickers (2011)
- Parco (Summer Sale "Grand Bazaar") (2012)
- LAVONS LE LINGE (2013)
- Yomeishu Seizo (Uruuru-su before eating) (2014-2015)
- 24h Cosmetics (2014-2015)
- Fril (flea market app) (2014)
- Nifty NifMo (2014)
- Suntory Horoyoi (2015-2019)
- Lion (Ban Sweat Block Roll-on Premium Label) (2016)
- SS Pharmaceutical (Hiceol B Clear) (2016-2019)
- Aisei (Ever Color 1-Day contact lenses) (2016)
- Human Trust (CYURICA payroll service) (2017)
- Mandom (Barrier Repair) (2018-2019)
- Avex Trax / BoA ("Watashi Kono Mama de Ii no Kana" single CM) (2018)
- P&G Japan (Lenor Happiness Natural Fragrance) (2018-2019)
- Indeed (2019)
11. Awards and Accolades
Erika Sawajiri has received numerous awards throughout her career for her modeling, acting, and musical achievements.
Year | Award | Category | Work | Result |
---|---|---|---|---|
2001 | Young Jump Uniform Collection | Runner-up | - | Won |
2002 | Fuji TV Visual Queen of the Year | Visual Queen of the Year | - | Won |
2005 | 18th Nikkan Sports Film Awards | Best Newcomer Award | Break Through! | Won |
30th Hochi Film Award | Won | |||
2006 | 27th Yokohama Film Festival | Best New Talent | Break Through!, Shinobi: Heart Under Blade | Won |
79th Kinema Junpo Award | Best Newcomer Award [Female] | Break Through!, Ashurajō no Hitomi, Shinobi: Heart Under Blade | Won | |
29th Japan Academy Film Prize | Break Through! | Won | ||
15th Tokyo Sports Movie Award | Best Newcomer Award | Break Through!, Shinobi: Heart Under Blade | Won | |
2006 Elan d'or Awards | Newcomer of the Year | 1 Litre of Tears, Break Through! | Won | |
43rd Golden Arrow Award | Won | |||
2013 | 36th Japan Academy Film Prize | Best Leading Actress | Helter Skelter | Nominated |
12. Public Image and Reception
Erika Sawajiri's public image has undergone significant transformations throughout her career, often influenced by her outspoken personality and highly publicized events. Initially known for her pure and innocent image, especially after her role in 1 Litre of Tears, she later cultivated a more assertive and "queen-like" persona, leading some media outlets to dub her "Erika-sama" (Lady Erika).
The "Betsu ni" incident in 2007 was a pivotal moment that severely damaged her public perception. Her seemingly disdainful attitude at the Closed Note premiere sparked widespread criticism and a strong backlash from the public and media. The phrase 別にBetsu niJapanese became an iconic viral phenomenon associated with her controversial behavior. While she issued an apology, her later revelation that she felt pressured to apologize by her management complicated the narrative, showcasing her strong desire to break free from a perceived "Erika Sawajiri image" that she felt was a facade. She reflected on this period as a time of immense pressure and public "bashing" that ultimately "crushed" her.
Sawajiri has often described herself as having a straightforward, even masculine, personality. She has openly discussed personal details, such as her natural curly hair and her likes and dislikes. She dislikes the word "gambare" (good luck/do your best) and cherishes "arigato" (thank you). Her dream during her idol days was to become an actress or a hair and makeup artist, and she often did her own makeup for photo shoots, commercials, and stage greetings.
Despite rumors of a "Sawajiri-kai" (Erika's Faction) among celebrities, she has consistently denied its existence, stating that the public was simply "dancing to the media's tune." She has maintained good relationships with many colleagues, including Masami Nagasawa, Mayuko Iwasa, Yu Abiru, Nana Katase, Yu Kashii, Marie, Saeko, Rina Uchiyama, Seira Kagami, photographer/director Mika Ninagawa, and actors Shota Matsuda and Go Ayano, as well as Tsurube Shofukutei. She is known for immersing herself deeply in her roles, to the point of needing breaks to "shed" the character before moving to the next project. Her dedication to her craft was particularly evident in her role as Ririko in Helter Skelter, which reportedly took a toll on her health.
Her arrest and conviction for drug possession in 2019 significantly compounded her public image issues, leading to a second major career hiatus and the termination of her agency contract. This event created a serious blow to her public standing, and her public statements during the trial suggested an end to her acting career. However, her announced return to the stage in 2024 suggests a potential new chapter in her public perception.