1. Overview
William "Liam" Brady (born 13 February 1956) is an Irish former professional footballer and television pundit who achieved significant success both as a player and in his later roles in football development and media. Renowned for his exceptional technical skills, particularly his left foot, high-quality passing, vision, and close control, Brady was an elegant attacking midfielder and an excellent playmaker. He made a notable impact during his playing career with Arsenal, where he won the FA Cup in 1979, and in Italy with Juventus, securing two Serie A titles. Brady earned 72 caps for the Republic of Ireland national football team. Following his playing career, he transitioned into management, coaching Celtic and Brighton & Hove Albion, and notably served as the Head of Youth Development at Arsenal for many years, contributing significantly to the nurturing of young talent. He also worked as an assistant manager for the Republic of Ireland national team and became a prominent sports media personality, serving as a television pundit for the BBC and RTÉ Sport, where he became a respected voice in football commentary.
2. Early life and family
Liam Brady was born and raised in Dublin, Ireland, into a family deeply rooted in football. His great uncle, Frank Brady Sr., and his older brother, Ray Brady, both achieved senior international caps for Ireland. His other brothers also had notable football careers: Frank Brady Jr. won the FAI Cup with Shamrock Rovers in 1968 and made two appearances in the UEFA Cup Winners' Cup, while Pat played for Millwall and Queens Park Rangers.
Brady attended St. Aidan's C.B.S., but left before completing his Intermediate Certificate. He claimed at the time that he was expelled for missing a school Gaelic football match to participate in a schoolboy soccer international, although the school denied this allegation. During his early career at Arsenal, Brady earned the nickname "Chippy," which originated not from his ability to chip the ball, but from his fondness for fish and chips.
3. Playing career
Brady's professional football career spanned from 1973 to 1990, during which he played for several prominent clubs in England and Italy, establishing himself as one of Ireland's most gifted footballers.
3.1. Arsenal
Brady began his career at Arsenal, moving to London to join the club on schoolboy forms in 1971 at the age of 15. He signed professional terms on his 17th birthday in 1973 and made his senior debut on 6 October 1973, coming on as a substitute for Jeff Blockley against Birmingham City, where he delivered an assured performance. However, his subsequent match, a North London derby against Tottenham Hotspur, was less successful, leading manager Bertie Mee to use the young Irishman sparingly for a period. Brady concluded the 1973-74 season with 13 appearances, four of which were as a substitute.
By the 1974-75 season, Brady had become a first-team regular at Arsenal, shining as a rare talent in a team that struggled with relegation battles in the mid-1970s. His form significantly improved with the appointment of Terry Neill as manager and the return of Don Howe as coach. Brady's exceptional passing ability provided crucial assists for Arsenal's forwards, including Malcolm Macdonald and Frank Stapleton. This period saw Arsenal reach three consecutive FA Cup finals between 1978 and 1980. They won the 1979 final against Manchester United, with Brady initiating the move that led to Alan Sunderland's famous last-minute winning goal.
At the peak of his Arsenal career, Brady's skill was exemplified by one of his most memorable goals for the club, scored in a 5-0 victory against Tottenham Hotspur on 23 December 1978. After dispossessing Peter Taylor, he unleashed a looped, curled shot from the edge of the penalty area into the top corner. During his time at Arsenal, he was voted the club's player of the year three times. In 1979, he was honored with the PFA Players' Player of the Year award, becoming the first foreign player to receive this distinction. Despite his individual brilliance and the promising young Arsenal side, rumors of Brady seeking a new challenge began to circulate by the 1979-80 season.
That season, Arsenal reached the Cup Winners' Cup final, ultimately losing to Valencia on penalties. On their way to the final, Arsenal defeated Juventus 2-1 over two legs in the semi-finals. Brady's impressive performance in this tie caught the attention of the Italian giants, and in the 1980 close season, Juventus signed him for just over 500.00 K GBP. He became the first foreign player to sign for Juventus after Italian borders were reopened for international transfers that year. Brady is widely regarded as one of Arsenal's all-time greats, having played 307 matches for the club, scoring 59 goals, and setting up many more. In domestic league play, he made 235 appearances and scored 43 goals for Arsenal.
3.2. Juventus
Brady spent two successful seasons with Juventus, wearing the iconic number 10 shirt. He played a pivotal role in securing two Italian Championship medals for the club in the 1981 and 1982 seasons. In the decisive match for the 1982 title, a 1-0 victory against Catanzaro, Brady scored the only goal from a penalty. This victory marked Juventus's 20th Scudetto. He made 76 appearances and scored 15 goals in the league for Juventus.
Following the arrival of French superstar Michel Platini in the summer of 1982, Brady departed Juventus.
3.3. Other Italian clubs
After leaving Juventus, Liam Brady moved to Sampdoria in 1982, where he continued to wear the number 10 shirt and played alongside Trevor Francis. He spent two seasons with Sampdoria, during which the club did not finish higher than sixth place in the league. He made 57 appearances and scored 6 goals in the league for Sampdoria.
In 1984, Brady transferred to Internazionale, where he played for two years until 1986. At the San Siro, he teamed up with German forward Karl-Heinz Rummenigge. During his time with Inter, the club reached a UEFA Cup semi-final and achieved a third-place finish domestically, though they did not win any major honours. He made 58 appearances and scored 5 goals in the league for Internazionale.
In 1986, Brady joined Ascoli, which marked a less successful period in his Italian career. He spent a year embroiled in disputes with club president Costantino Rozzi over unpaid wages, bringing a somewhat sour end to what had been a celebrated chapter of his career in Italy. He made 17 appearances but did not score any goals in the league for Ascoli.
3.4. West Ham United
At the age of 31, Liam Brady returned to London in March 1987, joining West Ham United for a transfer fee of 100.00 K GBP. He scored 10 goals in 119 games across all competitions for the club. He was part of the West Ham side that was relegated from the First Division in 1989 and played one season in the Second Division before officially retiring as a player in 1990. His final professional match took place on 5 May 1990, a 4-0 home victory against Wolverhampton Wanderers, a game in which he notably scored a goal.
4. International career
Liam Brady made his debut for the Republic of Ireland on 30 October 1974, in a European Championship qualifier against the Soviet Union at Dalymount Park, which Ireland won 3-0.
He earned 72 international caps for the Republic of Ireland, with 70 of these as a starter, and scored nine goals. Brady has stated that his favorite international goal was against Brazil in 1987.
Despite his significant club achievements, Brady's international career was marked by a lack of participation in major tournaments. He was ineligible to play in UEFA Euro 1988 due to a suspension he had accrued. During qualification for Italia 90, Brady initially retired from international football. However, when Ireland qualified for the World Cup for the first time in their history, he declared himself available to play again. Nevertheless, then-manager Jack Charlton decided that only those who had participated in the qualifiers would make the trip to Italy, thus preventing Brady from playing in the tournament. Brady was part of the Republic of Ireland team that won the Iceland Triangular Tournament in 1986.
5. Managerial and coaching career
After retiring as a player in 1990, Liam Brady transitioned into coaching and management, taking on roles at club level and later contributing significantly to youth development and national team setups.
5.1. Club management
Brady's first managerial role was with Celtic in Scotland, where he managed from 1991 to 1993. His tenure was challenging and he failed to win a single trophy, including a 5-2 aggregate defeat by Neuchâtel Xamax in the 1991-92 UEFA Cup. His time at Celtic was also overshadowed by the club's financial difficulties.
Following his spell at Celtic, he managed Brighton & Hove Albion in England from 1993 to 1995. This period also proved unsuccessful, and Brady eventually departed the club after a disagreement regarding its management. He later led an unsuccessful consortium bid to purchase the club.
5.2. Youth development and national team coaching
In July 1996, Brady rejoined his former club Arsenal as Head of Youth Development and Academy Director. Although he was linked to the manager's position after Bruce Rioch's departure, Brady stated he was not interested, and Arsène Wenger eventually took the role. Under Brady's leadership, Arsenal's youth teams achieved significant success, winning the 1998 FA Premier Youth League, the FA Premier Academy League U17 title in 2000, and the FA Premier Academy League U19 title in 2002. His academy also lifted the FA Premier Academy League U18 titles in 2009 and 2010, along with the FA Youth Cup in 2000, 2001, and 2009.
In 2008, after Steve Staunton's sacking, Brady became an assistant coach to the new Republic of Ireland manager, Giovanni Trapattoni, working alongside his former Juventus teammate Marco Tardelli. He held this position while continuing his role as Director of the Arsenal Youth Academy. Brady stepped down from the Republic of Ireland post in April 2010 when his contract expired, stating that he would have gladly continued if not for his commitments at Arsenal.
On 30 January 2013, Arsenal announced that Brady would leave his role as Director of the Arsenal Youth Academy in May 2014. Since 2017, he has served as an ambassador for The Arsenal Foundation, continuing his involvement in football development.
6. Media career

Liam Brady began his media career as a television pundit for the BBC, covering the 1990 FIFA World Cup and 1994 FIFA World Cup. In 1998, he moved to RTÉ Sport for the 1998 FIFA World Cup, where he became part of a long-running and popular studio team alongside fellow pundits Johnny Giles and Eamon Dunphy, with Bill O'Herlihy as presenter. This trio became so iconic that they were parodied in the Après Match sketches, with Brady being portrayed by comedian Barry Murphy.
Brady remained a prominent RTÉ television analyst, appearing on coverage for major tournaments including the 2018 FIFA World Cup, UEFA Euro 2020, and 2022 FIFA World Cup. In the early 1990s, he was involved in an Irish anti-drugs campaign called "give drugs the boot," which encouraged young boys to engage in sports as a healthy alternative. In February 2023, a documentary about his life, titled Liam Brady: The Irishman Abroad, aired on RTÉ One.
On 19 June 2023, Brady announced his decision to step down from his punditry duties with RTÉ Sport after 25 years. His final match as an analyst was Ireland's 3-0 victory against the Gibraltar national team.
7. Playing style and evaluation
Liam Brady was an exceptionally talented attacking midfielder, widely recognized for his elegant technical skills and his dominant left foot. He possessed high-quality passing ability, excellent vision, and superb close control, which made him an outstanding playmaker. His ability to dictate the tempo of the game and create scoring opportunities for his teammates was a hallmark of his playing style, earning him widespread admiration throughout his career in both England and Italy.
8. Honours
Liam Brady received numerous awards and honours throughout his distinguished career as a player and manager.
8.1. Club
Arsenal
- FA Cup: 1978-79
- UEFA Cup Winners' Cup runners-up: 1979-80
Juventus
- Serie A: 1980-81, 1981-82
8.2. International
Republic of Ireland
- Iceland Triangular Tournament: 1986
8.3. Individual
- PFA Players' Player of the Year: 1978-79
- PFA Team of the Year: 1977-78, 1978-79, 1979-80
- Ballon d'Or Nominated: 1979, 1980, 1981, 1983
- Onze Mondial: 1980
- Serie A Team of The Year: 1983
- Football League 100 Legends: 1998
- FAI Hall of Fame: 2001
- English Football Hall of Fame: 2006
- Arsenal Player of the Season: 1975-76, 1977-78, 1978-79
- The Irish Post: Outstanding Sports Personality
8.4. Managerial
- Younger's Tartan Special Manager of the Month: August 1992
- Manager of the Month: September 1994
9. Statistics
Liam Brady's career statistics reflect his extensive playing career and his later managerial roles.
9.1. Playing statistics
9.1.1. International
National team | Year | Apps | Goals |
---|---|---|---|
Republic of Ireland | 1974 | 2 | 0 |
1975 | 5 | 0 | |
1976 | 5 | 1 | |
1977 | 4 | 1 | |
1978 | 3 | 0 | |
1979 | 5 | 0 | |
1980 | 6 | 0 | |
1981 | 3 | 0 | |
1982 | 6 | 1 | |
1983 | 4 | 3 | |
1984 | 5 | 0 | |
1985 | 8 | 1 | |
1986 | 4 | 1 | |
1987 | 7 | 1 | |
1988 | 0 | 0 | |
1989 | 4 | 0 | |
1990 | 1 | 0 | |
Total | 72 | 9 |
:Scores and results list the Republic of Ireland's goal tally first, score column indicates score after each Brady goal.
Number | Cap | Date | Venue | Opponent | Result | Competition |
---|---|---|---|---|---|---|
1 | 8 | 24 March 1976 | Dalymount Park, Dublin, Republic of Ireland | Norway | 3-0 | Friendly |
2 | 14 | 30 March 1977 | Lansdowne Road, Dublin, Republic of Ireland | France | 1-0 | 1978 FIFA World Cup qualification |
3 | 36 | 30 May 1982 | Arima Municipal Stadium, Arima, Trinidad and Tobago | Trinidad and Tobago | 1-2 | Friendly |
4 | 42 | 12 October 1983 | Dalymount Park, Dublin, Republic of Ireland | Netherlands | 2-3 | UEFA Euro 1984 qualification |
5 | 43 | 16 November 1983 | Dalymount Park, Dublin, Republic of Ireland | Malta | 8-0 | UEFA Euro 1984 qualification |
6 | ||||||
7 | 50 | 26 March 1985 | Wembley Stadium, London, England | England | 2-1 | Friendly |
8 | 58 | 10 September 1986 | Heysel Stadium, Brussels, Belgium | Belgium | 2-2 | UEFA Euro 1984 qualification |
9 | 64 | 23 May 1987 | Lansdowne Road, Dublin, Republic of Ireland | Brazil | 1-0 | Friendly |
9.2. Managerial statistics
Team | From | To | Record | ||||
---|---|---|---|---|---|---|---|
Matches coached | Matches won | Matches drawn | Matches lost | Winning percentage | |||
Celtic | 19 June 1991 | 7 October 1993 | 116 | 66 | 26 | 24 | 56.9 |
Brighton & Hove Albion | 15 December 1993 | 20 November 1995 | 100 | 33 | 30 | 37 | 33.0 |
Total | 216 | 99 | 56 | 61 | 45.8 |
10. Influence and legacy
Liam Brady's influence extends beyond his playing and managerial careers, encompassing his significant contributions to football development and his role as a public figure. His long tenure as Head of Youth Development at Arsenal is particularly noteworthy, as he oversaw the nurturing of numerous young talents who went on to achieve professional success. This work highlights his dedication to the long-term growth of the sport and his commitment to developing future generations of footballers.
As a prominent media personality, Brady has played a key role in shaping public discourse around football in Ireland and the UK. His insightful commentary and analysis as a television pundit have made him a respected voice, contributing to the public's understanding and enjoyment of the game. His involvement in public campaigns, such as the "give drugs the boot" initiative, further demonstrates his use of his public platform for social good, encouraging healthy lifestyles among youth. Brady's career, marked by individual brilliance on the field and impactful contributions off it, solidifies his legacy as one of Ireland's most influential footballing figures.
11. External links
- [https://web.archive.org/web/20060422044850/http://www.arsenal-land.co.uk/history/?col=71 Profile] at Arsenal Land.co.uk
- [https://web.archive.org/web/20050219025554/http://worldeasy.com/arsenal/brady.htm Profile] at World Easy.com
- [http://www.sporting-heroes.net/football/arsenal-fc/liam-brady-8313/league-appearances_a13145/ Profile] at sporting-heroes.net